Phil-2

Category Management

with Phil Melling

Management of range and display is the single most important factor to get right when retailing newspapers and magazines

The Category Management Team work in partnership with our key retail multiple groups to ensure the range of magazines sold in their stores maximises the return on space. We provide varying degrees of support for our retail partners depending on each individual arrangement.

In addition to optimising return on space by developing the most effective range we also help with store execution by producing store planograms, managing the store communication process and liaising with 3rd party merchandising companies to ensure the change in store is landed on time and with no disruption to the customer / store colleague.

Management of range and display is the single most important factor to get right when retailing newspapers and magazines and it is therefore only right that we give it the appropriate focus.  Where we are full category partners with a retailer the Category management team also support the retailer in shaping future strategy, improving visual merchandising, influencing store layout, providing customer insight and shopper mission management.

Category management requires a head for detail and imagination for new ideas delivered with a logical and calm approach. Due to the confidential aspect of this function it is essential that our clients can trust anyone working in the category management function and that they have strong account management skills to ensure ideas and thoughts can be translated into action by others.

The Frontline Category Management team are consistently scored as industry leading year after year and is an important part of our retail facing offer.

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