Phil-2

National Accounts

with Phil Melling

Working with some of the biggest and sharpest retailers on the planet

The National Account Team are the retail face of Frontline working with some of the biggest and sharpest retailers on the planet.  Each National Account Manager focusses on a specific retailer with the aim of developing profitable sales growth.  An average week can include time in the office working with other Frontline departments, with publishers talking about brand development or with their retail buyer developing and negotiating a retail promotion.  The main areas of responsibility are as follows:

Develop Frontline magazine sales

With over 160 regularly published magazines there is always a magazine for any time of year or occasion.  The National Account Manager works with the newstrade marketing team to design and deliver a plan that compliments and delivers their circulation objectives.

Account management and retail relationship

The National Account Manager is one of a team of people that work with our key multiple retailers to develop different areas of their business.  As the primary point of contact each National Account Manager holds the responsibility for the overall relationship by managing the direction / objectives of a cross functional Customer Business Team (CBT).

Retail insight and understanding

With a varied mix of publishers and departments it is essential that all the people in our organisation have an up to date understanding of the changing landscape of retail and how retailers like to work. The National Account Manager is essential in ensuring products and ideas can be executed in stores to reach our target customers.

Help and support

Although each National Account Manager looks after a specific retailer we work as one team to help each other learn and develop so the output is greater than the sum of the parts.  Often it is easy for a National Account Manager in a large organisation to feel isolated and slightly divorced from the rest of the company.  At Frontline we work as a team supporting each other by shared learning and encouraging ideas rather than competing.

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