The Newstrade Marketing (NTM) team are the key interface between our publishing partners and the various Frontline teams. Based within the publisher marketing departments, our responsibilities sit within the following areas:
Managing circulation of our titles
It is vital that the copy allocation of our titles gives us the best chance of achieving our sales and profitability targets. Therefore we work together with the copy planning team to maximise sales but minimise waste, as this one of the biggest costs to our business.
Trade Marketing Budgets
We invest a significant amount of money with retail every year. The NTM team are responsible for ensuring that this money is spent at the right retailers, on the right titles and at the right time to achieve a return on investment or increased cash rate of sale. This helps us to strengthen our position to either protect or grow our listings at the various range reviews throughout the year.
We work extremely closely with the publishing, marketing and editorial teams to ensure that we have the best possible plan for each of our titles. Therefore, it is imperative that our publishers are continually kept informed of retail developments, trade marketing plans, latest listings movements, sales forecasts, epos performance, copy allocations and competitor performance.
Communication with Frontline departments
We work very closely with specific Frontline departments – and Seymour for our international business – ensuring that they are equipped with as much direction and knowledge about our brand strategies as possible.
The scale of Frontline cannot be under-estimated as we are a major player within the industry. Although there are competing titles across the partnership, the NTM team are extremely collaborative and are advocates of cross-partner initiatives, sharing shopper insight and being closely involved with relevant projects that are being run within the business.