Ben Wright


Describe a typical working day?

As a copy planner I’m busy making sure that each copy of each title within my portfolio has the best chance of selling. There’s a lot involved and multi-tasking is key. When I work through my portfolio of titles, I ensure that the listings are adhered to; I review historical data for each retailer to see if we can utilize copy in a better way within a retailer and at store level. The next step is to allocate the copy to the retailers and check the allocation at a very granular level. If a store needs more copy I will work out the best way of sourcing the copy and where from.  Copy planners do have opportunities to save the publishers money and they normally come in the form of recommendations on the supply. This is normally a lengthier piece of work, but when you come out with a solid end figure that you know will please the publisher, it’s a good day’s work.

What’s the highlight of your job so far?

I have recently taken on a significantly more challenging portfolio, which I have really enjoyed so far. There’s a lot more analysis to delve into, and I love working with numbers so it’s something I have relished. Sitting down with the publisher to go over recent title performance and understanding the other side of the job is great too. It’s quite eye opening to understand the work that goes in to a magazine.


Describe what it’s like to work at Frontline/what do you enjoy most about working at Frontline?

Everyone is so nice and they genuinely care about what you do and the effect you have on the wider business. I’ve found that everything is so transparent and it makes for a pleasant working environment, which means I only enjoy my job more.

How did you get your job/how did you find out about your job?

I applied for my role through one of the job sites, but when I came in for my interview I could tell it was a business I wanted to work for, with big mags being worked on every day!


Why did you join Frontline?

I had two job offers on the same day, oddly enough, but Frontline was the one I really wanted. Progression is taken so seriously here and managers and colleagues want to see you succeed, so they push you for your best.

What’s the first magazine you bought and why?

Kerrang! I’m a massive music nut and it had everything I wanted when I was 14!


What did you want to be when you grew up?

I really wanted to be an archeologist for ages because I was really in to dinosaurs and history, though when I came to history A-Level, that was soon dashed.

What do you enjoy doing outside of work?

I’m in a band, so I love playing shows, touring and writing music with the bands. If I’m not playing a show, I’m most likely at one!

What’s your favourite Frontline memory?

I dressed up as a bunny rabbit for charity and whilst I was in the MDs office, the zip across the behind split, and the ladies in logistics got somewhat of an eyeful…!