Leon Benoiton

Newstrade Marketing

Describe a typical working day?

I can honestly say that no 2 days are the same! As I work out of both Bauer and Frontline offices, I am fortunate in that I deal with a variety of different people, which is very enjoyable but it also really keeps you on your toes! Publishers are more demanding than ever so my time is split between managing their requests and the overall relationship, along with liaising with the various Frontline departments to ensure that we are doing everything we can to win our market share battles and deliver profitable sales.

What’s the highlight of your job so far?

There have been many highlights over the years but a recent one that springs to mind was when we launched LandScape magazine. One of the reasons why this launch was so successful was that a couple of weeks prior to launch date we found out about a rival launch called Landlove. Many people at Frontline pulled out all the stops to help us beat them to market, which played a massive part in the success of the launch. This was a great example of the Frontline spirit shining through.

Describe what it’s like to work at Frontline/What do you enjoy most about working at Frontline?

Frontline is a great place to work with a relaxed and informal atmosphere. The thing I enjoy the most is working with my team. They are such a talented bunch who are extremely passionate about their brands.

How did you get your job/how did you find out about your job?

I knew the Distribution Director at the time who set up an interview for me. The 25 years since have just flown by!!

Why did you join Frontline?

I previously worked at Thomas Cook and I wanted a change in career path. Frontline fitted the bill perfectly.

What’s the first magazine you bought and why?

Believe it or not it was MATCH as I have always been footie mad. Little did I know that one day I’d be working for the magazine!

What did you want to be when you grew up?

  1. Footballer
  2. Sports Presenter
  3. Computer Programmer

In that order.

What do you enjoy doing outside of work?

Spending time with my family, supporting the mighty Spurs, watching Peterborough Phantoms (Ice Hockey), photography, golf, running, playing the piano

What’s your favourite Frontline memory?

There’s been plenty of embarrassing ones (!) but my favourite has to be when I was delivering a presentation to the wholesalers in a corporate box at Old Trafford just before an England World Cup qualifying match, only to be cut short by security because Victoria Beckham had booked the room. I tried the “do you know who I am?” approach but it didn’t seem to wash!