Susan Hefferon

Retail Sales

Describe a typical working day?

I don’t mean this to be the typical answer to this question, but I don’t have a typical day. What I have loved about working at Frontline all these years is that you never quite know what will be in the Inbox or on the next phone call.  In my role, if you like routine then it wouldn’t be for you but I love the variety and the many different interfaces both internal and external.

What’s the highlight of your job so far?

Literally so many. It could be the time I went to Paris and Barcelona with Retail Buyers, or being on the Orient Express to launch Red magazine or dancing with Cilla Black at the launch of Zoo; in every role there have been many highlights, even during the tougher times.

I have worked with some great people and some great teams.  I have always managed to have roles where you can shape the role and what you achieve in it.  In my current role I would say it was the work we started with the Independent retailers on branding, display and category initiatives.  Even five years later we are still ahead of our competitors in this area and growing share!

Describe what it’s like to work at Frontline.

Like an extended family, you care about the people you work with, the job you do, your role and the majority of people working at Frontline pull together to achieve the best result.

What do you enjoy most about working at Frontline?

The influence you have to shape your achievements and the decisions that are made.  The variety and most definitely the people……

How did you get your job/how did you find out about your job?

Many years ago I was working in a newsagents called ‘Readwells’; they were owned by a local company Emap. My Manager recommended me for an office role working on Regional Newspapers, after a year I applied for a Circulation role in the Magazine division and never looked back.  Since then I have worked in Circulation, Distribution, Space Planning, Trade Marketing, Supply Chain and Wholesale……..

What’s the first magazine you bought and why?

Blue Jeans! The best teenage magazine at the time!

What do you enjoy doing outside of work?

Dancing (any kind!) and most definitely socialising with friends!

What’s your favourite Frontline memory?

Launching ‘Red’ magazine.  I worked with an amazing Marketing Team at Emap and it was the largest trade marketing fund we had received at that point.  It was a brilliant concept and we pulled off some great retail support and the launch was even featured on News at Ten.  Hard work and stressful but so rewarding!